

Florence Collection
Our Florence collection is a brilliant fusion of the boho-chic meets classic. Above all else, Florence is bold yet romantic. Florence is for the women of soul and the women who loves to dance.
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ALYCE & DAVE
When I put the gown on that day I felt on top of the world, I was so happy that it looked perfect and I couldn’t wait for Dave to see me in it!
WFML REAL BRIDE EMMA
We overcame a huge storm that blew in the night before the wedding with lightning, huge winds and hail, which had us running around trying to save everything that had just been set up from getting wet!

CLASSIC COLLECTION
Our selection of timeless, elegant gowns. Boho, vintage, simple or extravagant, WFML's Classic Collection has a gown to suit you.
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When Freddie met Lilly
We are renowned to have the most stunning gowns available in Brisbane - and are sold all over the world as well as interstate.
Plus our Bridesmaid collections are diverse in colour, fabrics and styles.
Our own in-house label - When Freddie met Lilly, is available in a few hand-picked boutiques across Australia.
The collection ranges from Bridesmaid gowns through to Bridal Gowns and Cocktail Dresses. Updating bi-annually, each collection is growing and evolving